The brief, which PRWeek understands is worth six figures annually, includes a corporate brand communications campaign, promoting Rabobank’s major debt transactions, advisory services and research through international media relations.
Citypress has been retained for the brief, and also given a place on a roster of firms who will deliver projects for Rabobank’s agricultural research team, RaboResearch. This includes the F&A Next conference and an ‘agritech’ start-up competition taking place in the Netherlands next month.
Rabobank operates in 40 countries worldwide, but its European wholesale food and agriculture business is based in London and supports €28bn (£23.4bn) in client commitments from offices in Dublin, Antwerp, Madrid, Paris, Frankfurt, Milan and Istanbul.
Rishi Sethi, communications manager at Rabobank, said: "Citypress demonstrated that they have the capability and expertise needed to generate much broader awareness and understanding of this success and to help articulate our strategic direction to a European-wide audience of stakeholders."
Ricky Ambury, director at Citypress, which is headquartered in Manchester and has five offices across the UK, said: "This is a great opportunity for us to use our international reach as we enhance Rabobank’s credibility and ensure it is universally recognised for its leadership position in global food and agriculture finance."