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Your call: Do social media crises even matter?

April 21, 2017 by PRWeek Staff

Will Pepsi's Kendall Jenner ad hurt its bottom line? Will people stop lacing up Adidas sneakers?

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Or are these "crises" just Facebook- and Twitter-driven flashes in the pan that will be forgotten in a week-if that? Vote below or tweet at @prweekus with your response.

  • North America
  • United States
  • Food & drink
  • Soft drinks
  • Consumer PR
  • Social media
  • Pepsi
  • Adidas
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More...

  • The five stages of brand grief (as experienced recently by Pepsi)

  • United Airlines faces social media backlash after forcibly removing passenger

  • PR Council: Where was the PR counsel at Pepsi?

  • Poll: Lack of diversity to blame for Pepsi ad debacle

  • Pepsi broke my heart, again

  • Heads should roll - and Pepsi needs better agency support: reactions to the ad fiasco

  • Why we need a different and more ambitious style of storytelling

  • Your call: What went wrong with the Pepsi ad starring Kendall Jenner?

More on this Topic

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  • Brand beware: This TikTok trend is threatening food businesses
  • These 10 brands are piling on Cinnamon Toast Crunch over its crustacean crisis
  • Perks for getting the COVID-19 vaccine: Should brands follow Krispy Kreme’s lead?
  • Did Pringles miss a major opportunity with mascot body reveal?

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