In brief: Travel site hires Frank, health brief for W, wins for ex-Grayling pair at Barley

Frank wins travel site Kiwi, Cera appoints W, wins for ex-Grayling pair at Barley and more from PRWeek UK.

Travel site takes off with Frank

Online travel agent has appointed Frank to handle its consumer and lifestyle PR, following a competitive pitch. The UK brief includes developing a clear tone of voice for Kiwi and establishing the site among potential customers and its target audience. Frank will work alongside the in-house team, which is led by global comms manager Alison Couper. 

Healthcare platform hires W

Tech-based healthcare platform Cera has appointed W Communications as its retained PR agency, following a launch project in November. The company was co-founded to help meet the UK’s growing demand for quick, reliable, and transparent social care. W has been tasked with positioning Cera among consumer audiences as the leading provider of fast, reliable, transparent and safe social care.

Wins for ex-Grayling pair at Barley

Barley Communications, an agency formed 12 months ago by former Grayling directors James Ford and Sam Williams, has won two new clients. It has partnered with the World Heart Federation to promote heart health across Europe during the summer's Women's Euro 2017 football tournament, and will start work with the non-profit Family Stability Network, to create and deliver campaigns supporting young people to develop healthy and sustainable relationships.

Comms hires at Culture Trip

Culture Trip, a website which provides personalised travel and tourism information and has two Google executives on its board, has made two hires to its comms team. Maddy Chambers, formerly of the consumer comms team at Sky, joined this week as a PR manager in London. Stephanie Kennarrd has arrived in the New York office in the same role. She previously worked for Buzzfeed's comms team.

WiFi win for Rice

Rice PR, a Bristol agency launched in January this year by Daniel Thomas and Sarah Rice, has been appointed by Friendly WiFi. Launched in 2014 with support from the Government's UK Council for Child Internet Safety, Friendly WiFi verifies whether public internet access offered by hotels, shops and other outlets offers sufficient filtering to block access to pornographic and child abuse sites. Rice will work alongside Bristol's Stuff Advertising on the brief.

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