Portland’s job will be to help raise awareness of the new regulations among employers, in a project-based contract with the GEO, which is based at the Department for Education.
It will support the Government by targeting those businesses and organisations that the GEO’s research has identified as being hardest to reach.
In addition, Portland will add strategic consultancy and creative thinking to the comms operation, the GEO told PRWeek.
We look forward to working with Portland to deliver this campaign, which we believe will support employers in achieving the structural and cultural change necessary to close the gender pay gap.
A spokesperson for the Government Equalities Office
In a forthcoming campaign to accompany the launch of the regulations, employers will be encouraged to adopt a proactive approach in tackling the root causes of gaps identified within their business or organisation.
A GEO spokesperson said: "We look forward to working with Portland to deliver this campaign, which we believe will support employers in achieving the structural and cultural change necessary to close the gender pay gap."
Government regulations that require companies with more than 250 staff to begin reporting their gender pay gap came into force last Thursday.
The regulations affect 9,000 employers in the private, public and voluntary sectors - some 15 million workers across the UK - who will be required to publish their figures by April 2018.
Affected companies and organisations will have to publish annual figures on the median and mean gender pay gaps in their organisations, looking at low, medium and high earners to arrive at the figures. They will also be required to publish the proportion of men and women in each quartile of the pay structure, as well as the gender pay gap for any bonuses paid out during the year.
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