So, you want my job? PR & comms manager at the National Army Museum

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Eloise Maxwell 's job as PR & comms manager at the National Army Museum?

Eloise Maxwell

PR & communications manager

Starting salary/salary band for the job? 

What qualifications do you need?
A good degree, preferably in the arts. I have also found that an extra postgrad or diploma in PR helps as it shows you are not just interested in the cultural sector but also the role that you are applying for.

What level of experience do you need?
Apart from the obvious of a knowledge of the sector and the media, as well as being able to run major press campaigns, you also need to know how to juggle many things at once. Being the only in-house PR person, this could mean anything from writing a press release to helping organise a Royal visit and dealing with stakeholder relationships.

Is previous experience in a public sector comms role necessary/useful?
It is useful just so you understand the nuances of the sector, but it is always good to have a fresh set of eyes within a team and an ‘outsiders’ point of view and skills.

What are the main day-to-day challenges?
Working in a small team means that you can be pulled in all sorts of directions and you have to be incredibly reactive to what is going on around you, whilst keeping on top of the proactive plans.

What is the best part of the job?
Being able to learn things every day and work with such passionate and knowledgeable people without whom I wouldn’t be able to do my job. Their willingness to do media interviews whilst also trying to install a museum was astounding.

What is the most unusual fact you know as a result of this job? 
Oh there are so many facts within the National Army Museum but the most unusual has to be that the word cardigan comes from the army.

If you get an interview, do say?
Just show your passion and enthusiasm (although not too much!)

If you get an interview, don’t say?
I don’t know much about what you do

If you’re good at this job you might also be well-suited to?
Being part of a circus?!

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