The account, which includes product, content publicity, and brand campaigns, as well as press office duties, has been held by Fever since 2014.
It is understood Now TV has already completed creds meetings with a number of PR agencies. A shortlist of agencies, including Fever, are now expected to pitch for the business.
PRWeek also understands that client and agency relationships firm AAR is handling the pitch process, though the company declined to comment. Fever and Now TV also declined to comment.
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