How women are undermining the traditional sports PR model

500 per cent is a big number. It was mentioned in a recent interview with Barbara Slater, the head of BBC Sport and relates to football.

by Adrian Pettett
Sports PR must change the system or else cling to the lazy clichés of the past, argues Adrian Pettett
Sports PR must change the system or else cling to the lazy clichés of the past, argues Adrian Pettett

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