Breakfast Briefing, 3.31.2017: Food fight! Wendy's takes on McDonald's on Twitter

Wendy's picked a fight with its larger rival on Thursday over McDonald's announcement that it's planning to use fresh beef in most Quarter Pounders next year

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Humana’s top communications executive, Tom Noland, discusses life under the microscope in the healthcare insurance industry. Don Spetner with some good advice for executives (and all of us): Spend less than you make. Panera marketing chief Chris Hollander sounds a call to action for the rest of the restaurant industry: embrace "clean food." From Campaign: The best April Fools’ ads of 2017.

Food fight! Wendy’s throws cold water on McDonald’s announcement
Wendy’s social media team started a new beef with McDonald’s on Thursday, mocking the Golden Arches’ announcement that it will start using fresh beef in Quarter Pounders by mid-2018. The McDonald’s Twitter account, outspoken about, ahem, other matters earlier this month, hasn’t punched back yet.

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Gizmodo sleuth appears to uncover Comey Twitter account
C’mon, who among us doesn’t have a secret Twitter account? It appears FBI Director James Comey does, and it may have been uncovered by Gizmodo’s Ashley Feinberg, raising the question of how many other business executives or government officials are tweeting under the names of 20th century American theologians. 

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