DIARY: Green + Benz signs up well-named PR agency

There are many ways to choose an agency. Maybe it it's the 'strategic thinking', maybe the 'chemistry' between yourself and an account handler, or maybe something more simple.

In the case of the win by Platinum PR of work for the platinum jewellery designers Green + Benz, the client appears to have picked an agency with the most suitable name.

Hopefully for the client's shareholders, Platinum PR founder Victoria Morrison's experience as head of comms for the Gemological Institute of America should help deliver the objectives of what is an initial three-month consumer project.

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