Youth Sport Trust hires Action PR for girls campaign
The Youth Sport Trust has appointed specialist health-and-fitness agency Action PR to deliver a campaign that tackles declining participation in physical activity among girls, following a competitive pitch. The agency’s head of consumer Rachel Moule said: "This is a campaign that directly engages and celebrates girls being active, regardless of size, attitude and culture, empowering them to help decide the sports that schools offer." As part of the brief, Action PR will create videos designed to raise awareness of the value and fun of exercising.
Tug specialist appoints Stone Junction
Electric tug specialist MasterMover has appointed specialist engineering PR agency Stone Junction to help build the company’s reputation in Europe. Agency MD Richard Stone said: "Germany is a key market for much of the international PR work we do. The country’s thriving industry is reflected in its expansive media landscape, so it’s no surprise that companies like MasterMover want to expand their reach there." MasterMover provides tugs that are designed to help people move products safely, thereby reducing the risk of injuries caused by manual handling, Stone Junction said.
Pipe manufacturer hires Tangerine
Pipe manufacturer Wavin has appointed Manchester-based PR firm Tangerine to develop a comms strategy across its product portfolio. The agency has also been tasked with providing brand consultation to help build on Wavin’s existing customer base, as well as discovering new customers. Tangerine senior account director Jo Hart said the agency would work with Wavin to "drive conversion among the company’s broad range of audience groups".
NewCo festival appoints Jargon PR
NewCo, the international tech and media festival that operates in 17 cities around the world, has appointed Jargon PR for this year’s London event. Jargon will handle media relations for the festival, which is taking place between 10 and 11 May. Previously known as OpenCo, NewCo London is organised by the London Business School and is supported by a variety of businesses.
MTA Photo snaps up Nobull
Bespoke photo album creator MTA Photo Albums has appointed Bucks-based Nobull Comms to handle its international PR and social media strategy. A spokeswoman for the agency said MTA products are available in a number of different European countries, "so we are concentrating our comms campaign on targeting international photographers".