In brief: Incisive Health hires, Pagefield wins Museum of London work, Highland Marketing allies for health IT work

New director at Incisive Health, Pagefield put in the Museum of London, Highland Marketing makes move for health IT and more from PRWeek UK.

New director at Incisive Health

London-based Incisive Health has taken on Jean-Louis Roux as a director to support its push to service more international business. He joins from 738-member body the European Organisation for Rare Diseases, where he was public affairs director. Prior to that, he was at Bristol-Myers Squibb. Roux will split his time between Incisive Health's HQ, and its base in Brussels which opened 11 months ago. Its international clients now include MSD, Roche and the Confederation of Meningitis Organisations.

Pagefield put in the Museum of London

The Museum of London has appointed Pagefield to work on its upcoming City Now City Future season, which will help reposition the musem ahead of its 2022 move to redeveloped West Smithfield. City Now City Future will run from May until April 2018, with Pagefield's work having begun last month. The museum is also working with Threepipe on social media strategy, and with London Communications Agency around its planning permission for the new site.

Highland Marketing makes move for health IT

The health marketing comms agency Highland Marketing has signed an agreement with the health industry IT consultancy AbedGraham. The aim of the two firms is to support digital uptake in the healthcare space - Highland CEO Mark Venables said the move would "provide clients with an important perspective and understanding of healthcare policy, cyber security and clinical safety". Highland clients have included the NHS, Deontics, IBM and HCI Group. It was formed in 2002.

Tourism Nova Scotia hires Axis

Tourism Nova Scotia has appointed specialist travel and tourism consultancy Axis Travel Marketing to handle its UK trade relations and PR strategy, following a competitive pitch. As part of the brief, Axis will work alongside Tourism Nova Scotia to increase visitor numbers and position Nova Scotia as a "must visit" Canadian province, the agency said. Nova Scotia, a province of eastern Canada, currently welcomes over two million visitors each year, the tourist board added.

AR driving device Navdy hires Kaizo for launch

Navdy, billed as the world’s first augmented driving device, has hired Kaizo to handle PR for the UK launch. Navdy works by using augmented reality (AR) to project information as a transparent image directly in the driver's line of sight. It allows devices like maps and emails, as well as calls and messages, directly in front of the driver. It goes on sale in the UK this month. Kaizo MD Rhodri Harries said there would be an earned and social programme for the launch, based on "developing a groundswell of influential support and advocacy through personal experience, context and reviews".

PriceSpy takes on Milk & Honey

Price and product comparison service PriceSpy has appointed Milk & Honey PR, the corporate brand agency founded earlier this year by former Hudson Sandler MD Kirsty Leighton, for UK and Ireland PR. It comes ahead of the product’s launch in the two countries. Milk & Honey was appointed following a three-way selection process, the agency said. PriceSpy is owned by Schibsted media and has a big presence in Scandinavia, New Zealand and some other European countries.

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