MEDIA: PA boosts TV presence with acquisition

The Press Association is to beef up its TV presence in the corporate sector and among UK regional broadcasters following the acquisition of independent TV agency International News Productions (INP).

PA has appointed INP MD Sean Curtis-Ward to the newly created post of head of PA TV and radio, with a remit to provide alternatives to the news agency's traditional strengths in text and photography.

INP specialises in producing bespoke visual and audio packages for broadcasters.

Curtis-Ward said: 'There isn't a significant TV and radio operation at PA at the moment. INP has traditionally done corporate work and we will build this up over the next two to three years. All the broadcasters are our clients. If a company was, for example, launching a new England shirt, it would make sense for them to come to us.'

The internet will provide another distribution outlet for video as broadband connections become more viable, Curtis-Brown said.

The INP name will continue to be used for overseas clients, although the operation will be called Press Association TV in the UK.

Peter Wallace, who was covering PA's existing TV operation, will be Curtis-Brown's deputy. INP was founded by Curtis-Ward 11 years ago.

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