INTERNATIONAL: Edelman expands with Brussels and Frankfurt offering

FRANKFURT: Edelman PR Worldwide has further rolled out its European expansion plans, hiring Charlotte Lester to the newly created post of Brussels MD and launching a Frankfurt branch of subsidiary First&42nd.

A founder of First&42nd in Mumbai, India, Lester takes on the Brussels remit with an aim to integrate the network's public affairs work more effectively within brand communications.

Lester will initially work closely with, and then take over from, Brussels chairman Eric Vaes, who will now focus on building the agency's PA capability and clients across Europe.

In Germany, Volker Klenk has been brought in to replace Eduard Weber-Bemnet as CEO. He will launch First&42nd's Frankfurt office, which Edelman president of international operations Alison Canning said could be followed by outposts in France, Sweden and Belgium.

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