PUBLIC SECT0R: Comms review is underway for NHS body in Shetland
Shetland NHS Board has commenced an internal and external review of
its comms functions. It has taken on Edinburgh-based consultancy Pagoda
Public Relations to launch the review, sponsored by the Strategic Change
Unit of the Scottish Executive Health Department.
There is no in-house PR facility at the health authority, which serves
communities across 14 islands. Comms issues are principally handled by
the body's CEO and the director of public health.
The review is expected to last one month, and will involve focus groups,
and interviews with staff and opinion-formers. The review comes as part
of the Executive's 'Our National Health' plan, aimed at improving
communication and partnership between the health services and the
communities they serve.
The review will be overseen by senior consultant Jason Wassell and
Pagoda MD Ian Coldwell.
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