Thursday is National Puppy Day and it’s giving brands of all kinds the opportunity to get in on the cuteness.
Naturally, pet brands have an easy connection to #NationalPuppyDay. One brand, PetSmart, is giving away a year’s worth of dog food and transforming photos of customers’ pups into drawings to celebrate.
Animal rights organizations also had their say for puppy -- and dog -- adoptions.
But it’s not just pet and animal brands getting in on the fuzziness. Sports teams, government agencies, and even the country of Canada are all posting their best puppy content and asking people to share their puppy pictures.