FTSE250 property group Workspace swaps Bell Pottinger for Edelman

Workspace Group, the FTSE250 owner and operator of 65 properties housing more than 4,000 companies across London, has replaced Bell Pottinger with Edelman UK as its retained corporate comms advisor.

The Light Bulb in Wandsworth: Workspace property
The Light Bulb in Wandsworth: Workspace property

The move follows a competitive pitch. Edelman has been hired to promote Workspace across a range of stakeholder groups including investors, existing and potential customers, as well as working on employee engagement.

Workspace, which made its stock market debut in 1993, has been growing in recent years by focusing on fast-growing businesses as tenants, including Citymapper, Moonpig, Bulldog Skincare and Nutmeg.

Pre-tax profit at the group rose nine per cent in 2016 to £391.3m. Its properties include the Pill Box in Bethnal Green, Vox Studios in Vauxhall, Metal Box Factory in Southwark and the Light Bulb in Chiswick.

Nick Barron, MD at Edelman, said: "Workspace is an exciting business that plays a vital role in the London economy and we’re delighted to have been appointed to deliver a fully integrated corporate programme, including expertise in capital markets, real estate, employee engagement and digital."

Clare Dundas, head of corporate comms at Workspace, said: "We were impressed with the strategic thought and integrated approach with which Edelman responded to our broad communications brief. We look forward to working with the team to continue to evolve our positioning across a wide group of stakeholders."

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