Bobby Moore, the captain of England's 1966 World Cup winning team, died of bowel cancer aged 51, in 1993. His widow Stephanie created the Bobby Moore Fund for Cancer Research UK (CRUK), which raises funds for research into the disease.
In 2007, under the captaincy of David Beckham, the England squad created the England Footballers Foundation to undertake charitable work.
CRUK and the EFF have joined forces to create #MooreToKnow, a campaign led by a series of images and video footage (below) of England stars of today and yesteryear, including Beckham, Michael Owen, Harry Kane and Steven Gerrard.
The organisations have also secured free billboard space across the UK, created Moore To Know leaflets that will appear in GP surgeries and are encouraing players to share the campaign on social media. They will also be available for interview across various media.
Stephanie Moore MBE, added: "The Moore to Know campaign is absolutely vital in helping us reach millions of men and women who don’t usually give much thought to health messages. Having the current and former England players tell the nation to take notice, listen and learn about bowel cancer will have a huge impact and could save thousands – if not millions – of lives."
Alongside CRUK's in-house team, PR for the campaign is being handled by Mark Whittle of Triple S Communications - one of whose clients is Round World Entertainment, which handles the commercial and charitable interests of the England team. The former FA comms chief set up Triple S Communications last year.
The digestive system CGI effects in the video and imagery were created by design studio Vincent London, using work by sports photographer John Davis.
Early start today, at @talkSPORT to talk about @BobbyMooreFund #MooreToKnow https://t.co/Ymy7chRExB
— David James (@jamosfoundation) March 21, 2017
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