"Weber Shandwick is leading the way for the future," said one judge. And it’s hard to disagree with that statement as the IPG-owned firm cements its place as the best of the best for a third consecutive year by claiming top honors as Agency of the Year.
With global revenue growth of 9.5% and a 7.6% uptick in organic growth, the juggernaut continues to go from strength to strength. Sixteen of its markets saw double-digit growth, including New York, Turkey, Australia, and Japan. And its strong digital operation continues to drive significant expansion. Digital now accounts for one-third of its revenue. Nearly 80% of growth came from existing clients and Weber continues to win two out of three new-business pitches.
The agency doesn’t rest on its laurels, either. Weber expanded its global network in January 2016 with the acquisition of ReviveHealth, an integrated marcomms firm specializing in health. Months later, it also acquired Flipside in London, a specialized mobile and digital agency that has designed and developed mobile apps and digital experiences for leading global brands.
Weber increased its global headcount by 7% to 3,600, and continued to forge ahead on the diversity and inclusion front. It hired a D&I director to increase internal engagement and 33.3% of new VP/SVP hires were people of color.
Judges were particularly impressed by exceptional client work. For Global Citizen, the firm helped turn 17 goals — committed to by the United Nations — into one individual challenge. The result was 1.7 million activations by citizens worldwide.
Nearly 80% of its growth was from existing clients and the agency is developing new opportunities to take market share and lead on integrated, creative, strategy, brand, digital, social, and more. Key client wins include Nokia, New York Life, and Nasdaq.
"Weber’s motto is engaging, always," said one judge. "Across the board, it is groundbreaking, always.
Carmichael Lynch Relate
Judges were impressed by Carmichael Lynch Relate’s year of record growth (36%), efforts on diversity and inclusion, and its content lab offering. In 2016, the firm picked up 10 new clients and a rebrand helped solidify its reputation for delivering an integrated offering via collaboration with sister ad agency Carmichael Lynch. Its content lab unit doubled its headcount and more than 50% of clients leverage the service. Longtime clients that expanded work with the firm include Jack Link’s and Sherwin-Williams. And new staff initiatives helped drop turnover rates to less than 2%.