In brief: Greenbrook hires ex-IoD chief, Golin expands digital, wins for Radioactive and TPF

Milk & Honey PR hires Jo Cresswell from Rostrum, Radioactive PR wins child care site, Greenbrook appoints former IoD chief, Golin expands its digital division and more from PRWeek UK.

Greenbrook hires former IoD chief

Greenbrook Communications has hired former Institute of Directors director general Simon Walker as a non-executive advisor. Greenbrook managing partner Andrew Honnor said Walker had been brought in to navigate the "challenging times" in the worlds of business and politics.

Golin expands digital division

Comms agency Golin has expanded its digital division, winning beauty brand Simple skincare’s digital experience work and appointing Will Balme as digital client services director. Balme, who joins from R/GA, will report to Golin head of digital Alex Brittain, who said: "Nearly half of the agency is now a digital or social creative content expert, including animators, videographers, web design & build, social content experts and copywriters. This new win and latest hire highlights our increasingly mature digital offering at Golin."

Milk & Honey PR hires Rostrum’s Jo Cresswell

London-based PR firm Milk & Honey has appointed former Rostrum head of corporate Jo Cresswell as client director. The hire marks the first senior appointment the agency has made since its inception in January. Milk & Honey founder Kirsty Leighton, who was previously MD at Hudson Sandler, said Cresswell comes with "rave reviews" from clients and colleagues alike.

Radioactive wins child care site

Consumer PR firm Radioactive has been appointed to handle PR for, an online community for parents, childcare service providers, schools and private tutors. Radioactive will provide PR and media relations support for site, which allows childcare providers to advertise their services and secure work in their local area.

Book People appoints TPF

Bookseller Book People has appointed comms agency TPF on a 12-month retained contract, following a competitive pitch. The agency has been tasked with managing Book People’s press office, media and brand partnerships across a number of integrated campaigns. 

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