Watch: Thorpe Park adds VR to 'heart stopping' Derren Brown attraction

Thorpe Park has upgraded its Derren Brown-inspired multi-sensory "Ghost Train" attraction with virtual reality, and tested it on 10 "fearless" participants.

Fear factor: Derren Brown attraction at Thorpe Park tests participants' mettle
Fear factor: Derren Brown attraction at Thorpe Park tests participants' mettle

A trial of the new attraction, renamed Derren Brown's Ghost Train: Rise of the Demon, was tested on people considered to be able to withstand shock and fear.

One participant, stuntwoman Carol Nulty, said: "I thought I had to be pretty fearless in my job, but this lived up to expectations, the VR is flawlessly real - you really believe there is a demon in the room with you. This is not a ride for the faint hearted."

Magician and illusionist Brown, who helped create the attraction, said anyone brave enough to take on the new Ghost Train would experience a "heart stopping" combination of next generation technology, grand illusion, live action and special effects.

"The changes and improvements that have taken place will scare the shit out of guests," Brown said.

The full attraction, which opens to the public on 31 March, is enclosed within a Victorian-style warehouse facility and features a seven tonne, 20-metre-long suspended train carriage.

The video (see below) is the latest in a series of reveals from Thorpe Park Resort to promote the attraction. PR for the launch is being handled by consumer agency Taylor Herring.

Click here to subscribe to PRWeek – you'll get essential breaking news, views & expert analysis; an exclusive UK Daily News email bulletin; industry-leading reports such as the Power Book, Global Agency Business Report, Best Campaigns & Best Places to Work; and a whole lot more.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in