Local authority seeks partner to raise awareness of 'park and ride' scheme

Converting car drivers to bus passengers will be a priority for the comms team at the West Yorkshire Combined Authority (WYCA) in the coming months, with the launch of a campaign to support its park-and-ride scheme.

Cars coming into Leeds on the M621
Cars coming into Leeds on the M621
In a bid to reduce traffic congestion and encourage commuters to use public transport, an £8.5 million project to create the Temple Green Park and Ride scheme into Leeds, is scheduled to open in September.

The comms planning is already underway. Although the project is a joint venture between Leeds City Council and WYCA, the in-house team at the regional authority will take the lead on comms, with support from council press officers if needed.

The WYCA is seeking external support to come up with a plan to "raise awareness and promote the Temple Green Park and Ride scheme to Leeds commuters, visitors and businesses", according to a recently released tender document.

The contract is worth up to £120,000 and due to start later this month.

Located in the Aire Valley, adjacent to the A63 Pontefract Lane and with access via junction 45 of the M1, the new park and ride will have 1,000 car park spaces. It will cater for those approaching Leeds from the north and east of the city.

A WYCA spokesperson told PRWeek: "Park & Ride is an important element of the 'Transport Strategy for Leeds', with parking capacity for the city centre vital for the economy of the city."

The spokesperson added that park and ride schemes "help to reduce congestion and improve the city’s air quality by reducing the number of cars entering the city centre."

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