In brief: MC2 wins brief for £400m fund, Countryfile Live sticks with House, Smoking Gun wins Arriva Buses

MC2 hired for £400m Northern Powerhouse Investment Fund, BBC's Ahmed becomes Media Trust trustee, Snell Advanced Media brings in Bubble & Squeak and more from PRWeek UK.

MC2 to publicise new £400m fund for northern businesses

The British Business Bank, the UK Government-owned business development bank, has hired MC2 to provide PR and marketing services to its £400m Northern Powerhouse Investment Fund (NPIF). The appointment follows a competitive pitch process. Manchester-based MC2 said it will work in partnership with NPIF to help raise awareness of the fund in the local business communities.

BBC Countryfile Live sticks with House PR

House PR has been reappointed to handle the PR campaign around the BBC Countryfile Live event. The four-day event debuted in 2016 and this year takes place in the grounds of Blenheim Palace on 3-6 August; House PR handled the account last year. The event includes live arena shows, animal displays, debates, food and drink, retail, and more.

BBC’s Kamal Ahmed becomes Media Trust trustee

BBC economics editor Kamal Ahmed has been appointed to the board of trustees of communications charity Media Trust. Ahmed is a long-time Media Trust volunteer. Richard Eyre, chair of Media Trust’s board of trustees, said: "Kamal will bring a unique mix of experience to the board, has supported Media Trust over many years now, and has engaged in many different ways with our work. This is a great appointment."

Arriva Buses takes on Smoking Gun

The bus division of transport group Arriva has hired Smoking Gun PR to handle comms in the North West and Wales. The brief covers media relations and crisis communications, as well as support for stakeholder relations and internal comms. Arriva Buses’ commitment to the environmental agenda and eco technology, as well as its community projects, will form part of the brief, the agency said.

Media tech firm Snell Advanced Media brings in Bubble & Squeak

Snell Advanced Media (SAM), the provider of technology aimed at media companies, has hired broadcast, media tech and A/V PR specialist Bubble & Squeak to provide global PR support. The agency said it will provide integrated comms and support for major tradeshows. Sadie Groom, Bubble & Squeak MD, said: "With a strong heritage and recognisable brand, we are looking forward to reinforcing SAM’s message in the broadcast industry."

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