Featured in this issue:
Salary Survey: The numbers are in, and the search for talent goes on at the mid to senior levels, reports this year’s PRWeek/Bloom, Gross & Associates Salary Survey. And while advancement opportunities exist, do today’s comms pros feel well compensated? What perks have lost their luster? Find these and other compelling insight every employee and employer needs to know in an industry where the right talent is crucial to business success.
Newsmaker: Barry Schnitt, Pinterest’s head of brand communications and community, took a risk leaving Facebook – a multibillion-dollar, highly profitable public company – and joining the 30-person startup. But Schnitt is putting lessons he learned at Google and Facebook in place to elevate the virtual pinboard company from its suburban roots to global domination.
Management Consultancies: There is a new fox in the henhouse as management consultancies and technology companies including IBM are acquiring creative and digital shops to muscle in on the marcomms space. PRWeek examines what agency holding companies are doing to fend off their latest challenger.
CEO Q&A: Nasdaq’s Adena Friedman says there’s a great opportunity for President Trump’s administration to examine regulations to free up capital and allow more market liquidity. The CEO sees the potential for a "balance of regulation" in the sector and the industries her organization serves.
Campaigns: Zagat’s Tiny Café is a big hit in New York City after months of planning. The company even engaged local food, lifestyle, and fashion influencers, including Brunch Boys, FoodBabyNY, and EatingNYC, to post about the Tiny Café on social channels.