Stop Funding Hate campaigners target Government over Daily Mail ad-spend

Stop Funding Hate has sent a Freedom of Information Request to the Government to find out how much it spends on advertising in the Daily Mail.

Stop Funding Hate claimed its first victory in November over the Lego tie-up and now it is turning its attention to the Government
Stop Funding Hate claimed its first victory in November over the Lego tie-up and now it is turning its attention to the Government
The campaigners claimed victory in November when Lego announced it had no plans to continue a promotional tie-up with the Daily Mail following a determined social media campaign on Twitter and Facebook.

Later that month, the Stop Funding Hate’s 72,000 Twitter followers began a brand-jamming campaign in an effort to get major retailers, including John Lewis, to divest their advertising budgets from the Daily Mail.

The campaigners argue that certain newspapers, such as the Daily Mail, profit from stories and headlines that distort the truth about immigrants but that advertising revenue is a means by which these media outlets can be brought to heel.

And last month, the Body Shop announced that it too would stop advertising in the Daily Mail due to its editorial stance.

Now the campaigners have turned their attention to the Government’s spend with the Daily Mail and have demanded to know how much public money it is allocating to the media outlet.

Richard Wilson, founder of Stop Funding Hate, told PRWeek: "We’ve called out companies like John Lewis and Waitrose over their partnerships with these newspapers – and highlighted the clash with their values - so we’re just applying the same logic in this case. The UK Government must surely be against xenophobia and discrimination – yet they are giving money to a newspaper which has been called out by the UN for "unique" hostility towards migrants".

There has been a surge in hate crime incidents following the vote to leave the EU last June, which the campaigners say has been fuelled by coverage in the Daily Mail.

In the financial year 2015/16, Government departments spent nearly £1.5m on advertising in the Daily Mail and Mail on Sunday, according to a Parliamentary question answered by the Cabinet Office in November.

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