BEIJING: U.S. President Donald Trump has damaged Chinese consumer sentiment towards buying U.S. property and stocks, travelling to America, and studying in the U.S. This is according to a joint study by China Skinny and Findoout, which surveyed 2,000 consumers in China in late February.
The three categories were the most negatively affected out of 15 studied, with net sentiment declines of 17.7%, 13.9%, and 10%, respectively.
Food and beverage, mother and baby products, and beauty products were the next three most affected categories. China is America’s largest export market after Canada and Mexico, and the fastest growing of its major trading partners.
Trump has not been entirely negative for American exporters to China. Although overall Chinese consumer sentiment towards U.S. brands has taken a hit since he was elected, America’s soft power provided a distinct advantage for three categories: movies (up 11.8% in net sentiment), music (up 5.4%), and media (up 3.5%).
This indicates Trump has piqued curiosity among Chinese consumers about overall American culture, said Mark Tanner, MD of China Skinny.
"In an obscure way, that could help American brands," he said.
"Remarkably, the results were consistent across respondents’ city tiers, genders, ages, and professions, signaling Trump is affecting attitudes in every corner of China," added Bowei Yu, CEO of Findoout.
The joint survey was conducted online between February 21 and 23, with the respondents evenly split between male and female, with 56% living in tier-one and tier-two cities and 70% aged between 18 and 35.
This story first appeared on campaignasia.com.