Nokia 3310 owner HMD Global appoints Cohn & Wolfe and One Green Bean

HMD Global, which owns the rights to Nokia-branded smartphones, looks set to continue work with new global agencies Cohn & Wolfe and One Green Bean as it prepares for the 3310 UK relaunch.

Nokia's new 3310 is due to launch in the UK in Q2
Nokia's new 3310 is due to launch in the UK in Q2

Finnish tech start-up HMD Global entered the marketplace in December last year, and the two PR agencies were appointed in the weeks leading up to this, HMD Global comms director Kerry Parkin told PRWeek.

Both agencies are currently clarifying their remits with HMD Global, but Parkin said there were no plans to appoint other PR firms.

The Nokia brand has been back in the spotlight in recent weeks, primarily because of the relaunch of its iconic phone, the 3310. The new handset, which features the original 'Snake' game, will be released in the UK in Q2.

"We knew we had to take a considered and careful approach to the reintroduction of the 3310 because it is such an iconic brand and one that is so widely recognisable," Parkin said.

Cohn & Wolfe, through its group of agencies, which includes sister WPP PR firm Axicom, has been tasked with handling corporate and tech PR for HMD and the Nokia brand on a global scale.

Read next: Cohn & Wolfe leads way as WPP grows PR revenues across 2016 despite Q4 dip

Cohn & Wolfe UK CEO & EMEA managing director Scott Wilson told PRWeek the group was brought in to launch HMD Global and showcase the Nokia brand at the Mobile World Congress (MWC), which took place in Barcelona last week.

"We now have a proper comms job to do - I'm hoping we can build on the huge buzz created at MWC," Wilson said.

Also see: One Green Bean wins six-figure Virgin Holidays account

One Green Bean has been brought in as HMD's global social media agency, and has been tasked with creating content and consumer brand campaigns for the entire Nokia portfolio of products.

The agency has already created a campaign to bring back the Snake game through a partnership with Facebook Messenger.

"In less than a week, it had more than seven million plays globally," One Green Bean managing director Matt Buchanan told PRWeek.

Microsoft acquired Nokia in 2014, but HMD now has exclusive global rights to distribute and sell Nokia-branded products.

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