In an era of fake news, brands should probably give themselves the day off this April Fools' Day

Since 'fake news' and 'alternative facts' have taken on a more damaging connotation globally, this casts April Fools' jokes in a different light.

by Giles Fraser
With an abundance of fake news out there, perhaps brands should skip April Fools' Day this year, advises Giles Fraser
With an abundance of fake news out there, perhaps brands should skip April Fools' Day this year, advises Giles Fraser

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