First Pewdiepie, now James Charles: another stark warning to brands using influencers
Last month James Charles, the first male ambassador for make-up brand CoverGirl, tweeted a joke about catching Ebola - with the resulting furore highlighting the inherent risk of using influencers.

Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>