Watch: London gets a 'mass porking' as Peperami highlights pothole epidemic

Pork snack brand Peperami has launched a "mass porking" campaign to highlight the pothole epidemic it says is currently plaguing London.

Peperami gives London a mass porking in new campaign
Peperami gives London a mass porking in new campaign

The guerrilla campaign, led by Spider PR, draws attention to more than 100 of the capital's potholes, which were cordoned off and filled with Peperamis overnight (see video below).

A spokesperson for the company said: "Peperami's mission in life is to fill hungry stomach holes. However, there's nothing we find more annoying than empty holes in the street and London is plagued with annoying craters. We reckoned it was about time something was done so we sent Animal out on the street to give the potholes a good porking."

The snack brand is also calling on fans to report the worst holes in their area, and post pictures to Peperami's social media accounts.

A number of winners will be sent #HangryHole kits so they can go out on the street and flag their own potholes.

The tongue-in-cheek campaign piggybacks a report by Cycling UK group Fill That Hole, which reveals 1,860 potholes have been reported across London in the last 12 months.

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