Everyone’s talking about #EnvelopeGate, the moment when La La Land was mistakenly announced as the winner of Best Picture instead of Moonlight at the Academy Awards.
Shortly after the ceremony ended, PwC, the consultancy in charge of tabulating the winners of the Oscars, issued a statement apologizing and pledging to get to the bottom of how presenters Warren Beatty and Faye Dunaway received the wrong envelope.
Here’s how 10 brands reacted to the surprise ending.
we promise if we give you pancakes they are your pancakes and we will not take them away— Denny's (@DennysDiner) February 27, 2017
Just woke up from la la land. Did we miss something? ??#envelopegate— Sleep Number (@sleepnumber) February 27, 2017
*checks envelope from 1998* #Oscars— Air Bud (@AIRBUD) February 27, 2017
The Second City
The envelope actually said Lemonade. #Oscars— The Second City (@TheSecondCity) February 27, 2017
Candy brands including Junior Mints, Red Vines, and Mike and Ike also got their moment in the sun when bags full of the treats parachuted from the ceiling during the ceremony.
The brands quickly reacted to the sweet moment on social…
Mike and Ike
And the award for SWEETEST shoutout goes to Sunny Pawar. Thanks for the love! cc: @jimmykimmel— MIKE AND IKE® ???? (@mikeandike) February 27, 2017