Princess Yachts hires W Asia in Southeast Asia

The luxury brand has appointed W as its first retained agency in Southeast Asia.

SINGAPORE: Princess Yachts has awarded W Asia its PR remit for Southeast Asia.

The PR firm is tasked with building Princess Yachts’ brand in the Southeast Asian luxury lifestyle markets through a series of PR initiatives and partnerships.

W Asia will manage the PR activity for Princess Yachts’ presence at the forthcoming Singapore Yacht Show.

The win consolidates W’s relationship with Princess Yachts internationally, as the W London office has held the brand’s account for more than two years.

"We are very excited to be working with such a prestigious British brand in Southeast Asia," said Annabel Fox, MD of W Asia. "It is also the first lifestyle client we will represent globally, giving Princess Yachts a wide reach across two continents."

The win bolsters W’s lifestyle division, which includes Bawah Island in Indonesia, Ce La Vi, global dating app happn, and the Parallel Art Group.

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