Ogilvy PR brings in consumer specialist Remy Le Fèvre as UK creative director

Ogilvy PR has appointed ex-Diffusion PR consumer brand specialist Remy Le Fèvre to the role of creative director in the UK.

Le Fèvre (pictured) has joined from Diffusion PR, where he led the agency's consumer practice. 

Before this he spent two years as an associate director at Hill+Knowlton Strategies, handling PR for the consumer packaged goods, sports, and retail and leisure sectors.

Le Fèvre will report to Ogilvy PR UK and EMEA chief strategy and creative officer Serge Vaezi.

He will work across several clients, including YouTube, Ford and Puma, and will be responsible for building greater creative integration across the Ogilvy Group, the agency said.

Le Fèvre said: "The infrastructure, diversity of expertise and resources that Ogilvy UK has makes it the perfect environment for creative collaboration. It's a culture where all voices are heard and exceptional work is consistently produced."

During January, Ogilvy & Mather worldwide chairman and CEO John Seifert said the global array of Ogilvy brands would be consolidating into a "single, branded, integrated operating company".

This change took immediate effect in the US, with global brands following suit over the next year, the company said.

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