President Donald Trump attacked Nordstrom on Twitter this morning for what he called the retailer’s "unfair" treatment of his daughter Ivanka.
Trump was referring to Nordstrom’s decision last week to pull his daughter’s fashion brand from its department stores.
Nordstrom made its decision after Trump signed an executive order banning travel from seven Muslim-majority countries, but the retailer has claimed its decision was made due to poor sales.
@dcatspiked This decision was based on business results – it was not a political decision. Based on the brand's performance, we... 1/2— Nordstrom (@Nordstrom) February 8, 2017
@dcatspiked ...decided not to buy it for this season. 2/2— Nordstrom (@Nordstrom) February 8, 2017
On Wednesday afternoon, a Nordstrom spokesperson emailed PRWeek the following statement in response to Trump's tweet:
"To reiterate what we’ve already shared when asked, we made this decision based on performance. Over the past year, and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn’t make good business sense for us to continue with the line for now. We've had a great relationship with the Ivanka Trump team. We’ve had open conversations with them over the past year to share what we've seen and Ivanka was personally informed of our decision in early January."
Shortly after Trump’s tweet on Wednesday morning, Nordstrom stock reportedly dipped.
However, the stock bounced back into positive territory for the day as of 11:45 a.m. EST.
The general response on Twitter was one of support for Nordstrom. Many mocked the president and insisted his complaint was a conflict of interest.
"Daaaaaaad, Nordstrom pulled my liiiiiiiiiiiiiine. Daaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaad"— John Podhoretz (@jpodhoretz) February 8, 2017
This seems like an ill-advised way to help his daughter, who several ppl say is upset over the Nordstrom's issue https://t.co/JuWANfcIvm— Maggie Haberman (@maggieNYT) February 8, 2017
Think about all the average Americans who work at Nordstrom, now freaked out that the POTUS is coming after them. Disgusting. https://t.co/oSyE4fWYnZ— Jay Cost (@JayCostTWS) February 8, 2017
Editor's note: This story was updated at 5 p.m. EST on 2/8/2017 with comment from Nordstrom.