'A perfect PR pitch means we barely have to change the story', says Andrei 'Guilty Pleasures' Harmsworth

A perfect PR pitch is one where a journalist barely has to change the story before publishing, according to showbusiness journalist Andrei Harmsworth.

The editor of the Guilty Pleasures section of Metro said he receives pitches "all day", speaking to PRWeek for the Grilled interview in the latest edition of the magazine.

Asked what makes a good pitch, he said: "The best PR pitches are the ones that think 'what do Guilty Pleasures do, who do they feature and how do they feature it?' and then they tailor their campaign to make it a perfect fit.

"You know when a PR pitch is great when you barely have to do anything to the story."

He also said that the "worst" thing a PR professional can do when working with him is to "spend a lot of money and time and effort to access you, without thinking whether their campaign is matched to the Metro brand or content".

  • Click to read the full article, in which Harmsworth also says he doesn't have what it takes to work in PR, discusses his proudest work and why he doesn't get recognised in gay bars as much any more.

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