Does print trump online media? How you responded to a provocative study

PRWeek readers were divided in their reactions to research published yesterday that showed the UK public spend 80 times longer looking at national print news every day than digital news.

The academic behind the research, professor Neil Thurman of the University of Munich and City University London, said that his study should make PR professionals re-evaluate their approach to getting media coverage for clients.

Some of those commenting on Twitter warned against taking Thurman's message about print getting longer engagement too literally.

But others did welcome the reminder of how coverage gets lost in the digital jungle.

Some universal truths about print and online were repeated...

And the message that "relevance" is key came through again and again.

Of course, some readers' reactions were comic rather than sincere (we hope, at least).

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