NEW YORK: Lippe Taylor has hired W2O Group’s Paul Dyer as president, the agency said Wednesday morning.
Dyer joined the firm this month. He is focusing on bringing new capabilities to Lippe Taylor clients while helping the agency "realize its vision of advancing the traditional PR model to one focused on creating public relevance for its clients," it said in a statement.
The strategy includes insights driven by creative content marketing, communications, and influencer management, all supported by digital, according to the firm.
The president position at Lippe Taylor has been vacant since 2012. The last person to hold the role was Jim Joseph, who joined Cohn & Wolfe that year and was recently promoted to worldwide president by the WPP firm. Founder and CEO Maureen Lippe, to whom Dyer is reporting, has handled the position’s responsibilities in the interim.
"The agency has added a lot of people with different backgrounds in digital, advertising, and research—not just traditional PR backgrounds," Dyer said. "So they were looking for someone who had experience bringing those different disciplines together under the new umbrella of public relevance."
Dyer joined the agency from W2O Group, where he worked in several roles since 2009, most recently as president of analytics and insights. He also held the positions of chief commercial officer, head of media and engagement, head of corporate development, and head of social media at W2O. Previously, Dyer was MD of interactive at CarryOn Communications.
"We wish [Dyer] well," said Aaron Strout, CMO and head of W2O’s financial services practice, adding that the firm will not replace him due to its analytics team of about 100 people.
Lippe Taylor also recently hired Fred Gerantabee as chief digital officer and Jayne Whitmer as chief creative officer.
This story was updated on January 25 with additional information and comment from Dyer and Strout.