Golin ups Patti Temple Rocks to first client innovation officer

The firm also promoted Ginger Porter, MD of the Dallas office, to regional president for the Midwest.

Patti Temple Rocks
Patti Temple Rocks

CHICAGO: Golin has appointed Chicago MD Patti Temple Rocks as its first client innovation officer.

The firm has also upped Dallas MD Ginger Porter to Midwest region president.

Temple Rocks and Porter will be based in Golin’s Chicago headquarters and join the agency’s executive board, reporting to Gary Rudnick, CEO+ operations.

Temple Rocks will be responsible for identifying and leveraging innovative offerings for clients globally.

"This role has been created to match needs we have as an agency and our clients have with the strength I can bring as a result of my career," said Temple Rocks. "One of the unique things about my background is that I have been in the position of being the senior client and had to deal with procurement and agency reviews and evaluations – I have seen this from both sides."  

As Midwest region president, Porter will have oversight of Golin’s Chicago and Dallas operations. She is relocating from Dallas to Chicago for the role and taking on the role of MD for Golin’s headquarters, as well.

Temple Rocks has served as an MD at Golin since 2011. Before that, she was chief reputation officer at Leo Burnett Worldwide, VP of public affairs, brand, and reputation for Dow Chemical, and EVP at then-GolinHarris, according to her LinkedIn account.

Porter has worked at Golin since 2002. Before that, she worked at Springbok/Cohn & Wolfe for five years as VP.

Porter will oversee about 350 people in Golin’s Chicago and Dallas offices.

"I have been with Golin for 15 years," said Porter. "Having the opportunity to expand my horizons and join the Golin Chicago team is exciting for me as I think about the ideas, opportunities and people there."

The Interpublic Group agency is also promoting executive director Alex Tan to associate MD for Dallas. It has also expanded the leadership responsibilities of executive director Carrie von der Sitt in Chicago to define and grow Golin’s food and beverage business in the U.S.

The promotions are effective on April 1.

"We are trying to match what each of these leaders wants to do and where their skills are with what the business needs are," said Rudnick of the leadership changes at the firm. "Doing so at the beginning of the year makes sense."

Late last year, Golin hired Edelman SVP Carrie Galli to lead its global HR function.

Golin CEO Fred Cook stepped down at the start of the year, replaced by three senior executives as part of its "CEO+" model. Jon Hughes, Matt Neale, and Rudnick are sharing chief executive responsibilities, reporting to Cook and IPG CFO Frank Mergenthaler. Cook is serving as the agency’s chairman and spending more time on his role as director of the University of Southern California’s Center for Public Relations at the Annenberg School.

Golin’s holding company, Interpublic Group, said in October that its CMG division, which houses PR firms including Golin and Weber Shandwick, achieved 9.4% organic revenue growth in the third quarter, reaching $419 million.

This story was updated on January 19 with quotes from Rudnick, Temple Rocks, and Porter.

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