INTERNATIONAL: Edelman PR adds South-East Asia to Samsung remit

SINGAPORE: Samsung Electronics has appointed Edelman PR Worldwide to head its South-East Asia regional PR account and is on the verge of appointing a consultancy for Singapore.

Both accounts were previously with Weber Shandwick, which is in the running for the Singapore business, pitching against Michael de Kretser Consultants, Mileage Communications and SparkTech Communications. The brief will cover corporate PR, media relations, event and sponsorship management, IR and crisis work.

Edelman's regional account involves assisting Samsung's South-East Asia marketing team across Malaysia, Thailand, Singapore, Indonesia and the Philippines.

Edelman, which won the Asia regional remit in February, will provide reputation management and corporate PR support, said Edelman Singapore MD Sharolyn Choy.

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