HM+MC to aid City Uni with new-look business school

City University Business School is launching a communications campaign to promote its rebranding and relocation to newly built premises in the Square Mile.

The school has hired Hobsbawm Media + Marketing Communications, formerly Hobsbawm Macaulay Communications, to drive the campaign ahead of its name change in August to the Sir John Cass Business School.

HM+MC, led by founder and CEO Julia Hobsbawm, will support the school's in-house PR team and report to the Dean, Lord Currie of Marylebone and marketing adviser Mary Lou Carrington.

Hobsbawn said: 'We are working with the in-house team on the marketing and PR for the rebrand itself and the publicity surrounding it. HM+MC is acting both in an advisory and hands-on capacity, as a team with Mary Lou.'

The school is moving from its premises in The Barbican Centre to Bunhill Row, London, before the start of the next academic year.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in