CGE&Y has added Consolidated Communications and icas PR to its roster of agencies, which already includes Harrison Cowley, which successfully repitched to continue working with the firm.
Fifteen agencies met CGE&Y, with three called in to formally pitch for the business.
According to Blake, the decision to review was an attempt to reduce the number of agencies on the roster, without 'putting all our eggs in one basket'.
'We wanted to make sure we were getting the best value from our investment in agencies. We had several agencies doing little bits and pieces for various business sectors and that was not satisfactory,' she said.
Following the review, Consolidated will handle B2B business for CGE&Y, icas will handle corporate work, and HC will continue to provide media relations support for its telecoms, media and networks and energies and utilities divisions. HC's work continues to be overseen by chairman David Heal.
CGE&Y is believed to be planning a major ad and marketing push in the coming month. Blake confirmed that the firm had developed a creative idea for the campaign, but said she was not in a position to discuss details of any proposed work.
Blake denied that the revamp of agencies had been sparked by the recent troubles at his firm and the management consultancy sector in general.
Earlier this year the management consultancy revealed a 40 per cent slump in profits, warning that its profits would not improve before the middle of the year.
Last year, the firm announced plans to cut its workforce by nine per cent with the loss of 5,400 staff.