Edelman secures first Euro PR work for body CompTIA

CompTIA - the Chicago-based body responsible for IT accreditation, training and standards - has hired Edelman PR Worldwide as its first European agency.

CompTIA will use Edelman mainly for media relations in the UK and Amsterdam.

The Edelman team will be led by European director of technology Imogen Bailey and PA director Bernard Hughes in London, while Christel Van Der Boom, senior partner of Edelman-DLV Amsterdam will lead operations in Holland.

Account director Vanessa Wong said the brief was expected to establish CompTIA's professional accreditations as a global standard, while providing PA support, strategic advice and media relations.

The agency enjoys a far higher profile in the US than in Europe, she added.

The non-profit CompTIA has not previously appointed a European agency.

Around 500,000 people worldwide have earned CompTIA certifications.

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