The Zeke Leap tees up social strategy for The Salvation Army

With a touchdown celebration by the Dallas Cowboys' Ezekiel Elliott helping to fill its kettles, the nonprofit is taking advantage of its jump in visibility with an impromptu social media campaign.

by Sean Czarnecki
Ezekiel Elliott jumps into the Salvation Army's Red Kettle, bringing with him a 61% increase in online donations. (Image via the Salvation Army’s Twitter account).
Ezekiel Elliott jumps into the Salvation Army's Red Kettle, bringing with him a 61% increase in online donations. (Image via the Salvation Army’s Twitter account).

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