PRWeek and Hispanicize launch CMO Summit

Inaugural event in Miami in April 2017 will highlight latest trends in Hispanic marketing and media - NASA VR strategist Evelyn Miralles will keynote.

MIAMI: PRWeek has teamed up with Hispanicize to organize the first CMO Summit as part of the event that has come to be regarded as the Latina SXSW.

The 8th annual Hispanicize event runs from April 3-6 in Miami, Florida, with the Hispanic CMO Summit taking place on Monday, April 3.

The summit will include brand talks, case studies, live focus groups, and town halls. PRWeek will participate in key sessions at the event’s Hispanic Market Industry Showcase and produce content on-site for distribution across its platforms.

"PRWeek is a market leader in trade media and a significant strategic partner," said Manny Ruiz, founder and CEO of the Hispanicize Media Group, which owns the event. "It will help us tell the broader story of the Hispanic market opportunity to an audience that needs to know these stories."

One of the world’s leading experts on virtual reality, NASA’s VR principal engineer and technology strategist Evelyn Miralles, will keynote the CMO Summit. Her work has been integral in training astronauts to work outside a spacecraft in microgravity.

"Hispanicize has been nicknamed the Latina SXSW – it is the annual event for newsmakers and trendsetters in the U.S. Hispanic media, marketing, music, and entertainment industries," said Ruiz. "The marketing industry is the backbone that led to these disciplines – everybody wants to be connected to the brands."

Hispanicize started out in Dallas in 2010 as The Hispanic PR & Social Marketing Conference with about 250 attendees, but rebranded as Hispanicize and moved to Miami in 2012. It is now the largest annual event for Latino trendsetters and attracts more than 3,000 influential professionals from industries including digital content creation, journalism, music, marketing, film, and business.

"It started out as a PR and social media event," said Ruiz. "You’re now walking into a multi-industry event that unites industries that are communicating more than ever. We used the SXSW concept as a guide to what we wanted to be."

Access to the Hispanic CMO Summit will be limited to brands, agencies, and media companies on a first-come, first-served basis: CMO Summit badges cost $425, access to the summit and the rest of Hispanicize is $900. Click here to register.

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