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National Ugly Sweater Day is a perfect fit for every brand

The nation's most dubious holiday is back, and brands everywhere rummaged through their attic of social media tricks for a tweet that was just the right fit.

by Sean Czarnecki / December 16, 2016

It’s a holiday for everyone — for dogs, your boss, even brands.

In celebration of National Ugly Sweater Day, sports teams, nonprofits, and diet-killing doughnut makers lit up social media in their own decidedly non-fashionable way.

Here are 16 of the most garish sweaters brands squeezed into Friday.

Toronto Blue Jays

Celebrate #NationalUglySweaterDay with a @BlueJays one in style! ?????? pic.twitter.com/cIjiTclfjC
— Blue Jays (@BlueJays) December 16, 2016

Humane Society

It’s tough to look this cute at an Ugly Christmas Sweater party. #NationalUglySweaterDay pic.twitter.com/WBZZIHtMy9
— Humane Society (@HumaneSociety) December 16, 2016

Krispy Kreme

Who says an Ugly Sweater can't be tasteful? #NationalUglySweaterDay pic.twitter.com/edeWaNrXo8
— krispykreme (@krispykreme) December 16, 2016

NBA on TNT

Happy #NationalUglySweaterDay, @TheRealJRSmith! pic.twitter.com/hPyFIiZOjW
— NBA on TNT (@NBAonTNT) December 16, 2016

Toys "R" Us

Happy National #UglyChristmasSweater Day—it’s the one day a year you’re ENCOURAGED to dress like a mess! pic.twitter.com/51vQKKUWxo
— ToysRUs (@ToysRUs) December 16, 2016

WWE

The @WWE Superstars know how to celebrate #NationalUglySweaterDay! Tweet your WWE sweater pics to #WWEShopShots tag. https://t.co/wVrlb4zzVO pic.twitter.com/0w0JR6RjIb
— WWE (@WWE) December 16, 2016

PETA

The best ugly sweaters–without the ugliness of wool ?? https://t.co/LXLAdU7M2E ?? #NationalUglySweaterDay pic.twitter.com/Wm9Dc1nQa0
— PETA (@peta) December 16, 2016

USDA's Agricultural Marketing Service

#NationalUglySweaterDay warms the soul when it’s produced with American cotton or wool pic.twitter.com/gKz71qiMeP
— USDA Ag Mktg Service (@USDA_AMS) December 16, 2016

SiriusXM

Did you know... #NationalUglySweaterDay has a seasonal theme song?

Listen for #UglyChristmasSweater on The Garth Channel (Ch. 55)! pic.twitter.com/jY68iRVYL0
— SiriusXM (@SIRIUSXM) December 16, 2016

UGG

Of course @RosieHW can even make this look good. Happy #NationalUglySweaterDay! pic.twitter.com/U2elbwggbS
— UGG (@UGG) December 16, 2016

Whataburger

Nothing ugly about this Whataburger inspired sweater?? #NationalUglySweaterDay pic.twitter.com/WDezO93JIn
— Whataburger® (@Whataburger) December 16, 2016

Ralph Lauren

The timeless cable knit from #Polo—perfect for those who politely decline to participate in #NationalUglySweaterDay pic.twitter.com/bOgLT1aU7p
— Ralph Lauren (@RalphLauren) December 16, 2016

Johnson & Johnson

Stop collaborate and listen! @TerriRecruits is back with a brand new mission! #NationalUglySweaterDay pic.twitter.com/gJsO2Zmeag
— JNJ Careers (@JNJCareers) December 16, 2016

Kohl’s

Happy #NationalUglySweaterDay! Shop our favorite so-ugly-they’re-cute sweaters now: https://t.co/Xj2o65oluQ pic.twitter.com/oxyVnVF9vx
— Kohl's (@Kohls) December 16, 2016

Reddi Wip

Ugly sweater? ?MUGly sweater? ???#NationalUglySweaterDay pic.twitter.com/WHhKWxvS23
— Reddi Wip (@RealReddiWip) December 16, 2016

Starburst

Proof that it’s what’s inside the ugly sweater that counts. #NationalUglySweaterDay pic.twitter.com/KFIQLu9S4s
— Starburst (@Starburst) December 16, 2016