Gap selects Storey to head up two campaigns

Storey, founded in September, has won campaigns with Gap and GapFit.

Gap storefront, image via Mike Mozart/Flickr
Gap storefront, image via Mike Mozart/Flickr

NEW YORK: Storey, the PR division of production agency North Six, has landed two campaigns with Gap and its workout clothing brand, GapFit.

Storey will provide various services for the clothing retailer, including content creation, finding influencers, social media, and PR.

In a post on Storey’s Instagram page on Monday morning, the agency’s founder Rana Reeves explained that he set up Storey to work with brands that want to make a difference, and Gap is "the epitome of this – iconic and innovative."

Storey reps declined to comment on the win. Gap, Inc., parent company to brands such as Gap, Old Navy, Banana Republic, Athleta, and Intermix, has worked with Edelman for corporate PR since 2014.

Gap reps were not immediately available for comment.

Storey was founded in September by Reeves, former co-founder of John Doe Communications. It is a division of North Six, which works primarily in the fashion and luxury industry and has created print, film, and physical productions for Kate Spade, Nike, Prada, and Google.

At launch, Storey had already been chosen as PR AOR for The James Hotel Group, a part of Denihan Hospitality Group, for a one year contract. The agency is helping with the launch of its hotel in Los Angeles, The James Los Angeles, and with branding, Reeves said. It is also doing pro-bono work with The Center, a nonprofit LGBT community center in New York.

Reeves left John Doe Communications in June, seven years after launching the agency in the UK in 2009. The New York office was established in 2012, and Reeves moved full time to the U.S. in 2014.

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