NEW YORK: Storey, the PR division of production agency North Six, has landed two campaigns with Gap and its workout clothing brand, GapFit.
Storey will provide various services for the clothing retailer, including content creation, finding influencers, social media, and PR.
In a post on Storey’s Instagram page on Monday morning, the agency’s founder Rana Reeves explained that he set up Storey to work with brands that want to make a difference, and Gap is "the epitome of this – iconic and innovative."
Excited to announce a #newclient @GAP . "I set up #Storey to work with brands that want to make a difference #GAP is the epitome of this - #iconic and #innovative. We begin the relationship with two exciting campaigns utilizing a mixture of content, influencer and PR engagement working across Gap and @gapfit." - Founder, #RanaReeves . #buildingbrandnarrative #chooselife
Storey reps declined to comment on the win. Gap, Inc., parent company to brands such as Gap, Old Navy, Banana Republic, Athleta, and Intermix, has worked with Edelman for corporate PR since 2014.
Gap reps were not immediately available for comment.
Storey was founded in September by Reeves, former co-founder of John Doe Communications. It is a division of North Six, which works primarily in the fashion and luxury industry and has created print, film, and physical productions for Kate Spade, Nike, Prada, and Google.
At launch, Storey had already been chosen as PR AOR for The James Hotel Group, a part of Denihan Hospitality Group, for a one year contract. The agency is helping with the launch of its hotel in Los Angeles, The James Los Angeles, and with branding, Reeves said. It is also doing pro-bono work with The Center, a nonprofit LGBT community center in New York.