The new game plan: Brands strategize how to take on fake news

Communicators don't expect the fake news phenomenon to dissipate anytime soon, so they are considering ways to respond to false articles posted with malicious intent.

by Chris Daniels
Comet Ping Pong, a Washington, DC, pizzeria, has been the target of a fake-news conspiracy.
Comet Ping Pong, a Washington, DC, pizzeria, has been the target of a fake-news conspiracy.

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