Burson-Marsteller ups stake in Kenyan affiliate as part of WPP Africa push

WPP agency Burson-Marsteller has acquired a minority stake in its Kenyan affiliate, Engage Burson-Marsteller.

Nairobi skyline, Kenya (Credit: derejeb/Thinkstock)
Nairobi skyline, Kenya (Credit: derejeb/Thinkstock)
Burson-Marsteller, the world's sixth largest PR firm, helped establish the Nairobi-based agency in 2013 and it has since grown to a team of 20 people, with clients including Nestlé, Samsung and CNN.

Across the continent of Africa, WPP generates revenues of over $600m (£476m) annually and employs almost 35,000 people.

The latest acquisition is in line with WPP’s strategy of investing in fast-growth markets, such as Africa, the group said.

The company already has a significant operations in the north and south of the continent and makes up to 70 acquisitions each year, globally.

The Effect Burson-Marsteller branding of affiliates and partners of Burson is also used in other markets - in April, Burson acquired its Turkish partner, rebranding it with the same name.

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