Sports Direct chair hits out at 'extreme media campaign' against company - a move labelled as 'wrong' and 'ineffective' by PRs

The chair of Sports Direct has lashed out at critics for an "extreme political, union and media campaign" waged against the under-fire retailer this year, in what is not being seen as a sensible piece of communications by PR experts.

by Robert Smith
Sports Direct claim to be facing an 'extreme political, union and media campaign' (©Yanice Idir/Alamy Stock Photo)
Sports Direct claim to be facing an 'extreme political, union and media campaign' (©Yanice Idir/Alamy Stock Photo)

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