A nude strategy day with cucumber water? Or a disruptive micro-influencer breakfast? Idea Mic Drop delivers automated campaign ideas at a click

The agency Taylor Herring has created a new website that generates deadly serious, award-winning campaign ideas at the touch of a button.

For example, why not host a nude strategy away day with trust exercises at Soho Farmhouse - complete with infused cucumber water, of course. Or perhaps you'd rather create an auto-expiring Harambe (RIP) snapchat filter seeded by Zoella.

Two great campaigns, PRWeek is sure you'll agree.

Taylor Herring managing partner James Herring said the generator started life as an inventory of the zeitgeist-chasing fads and buzzworthy trends that were feted at various away days, offsite meetings and marketing conferences.

"We've now fed all this data into our prototype 'Creative Idea Robot' and the results are encouraging," Herring said.

"It's early days but we're hoping that one day this fledgling AI project might deliver instant creative alchemy for marketers - taking the sweat and annoyance out of the creative process for good."

Herring foresees that in a few years' time, anyone from the work experience person to the head of sales will be able to create a "brilliant, award-winning idea at the touch of a button".

Try it for yourself for free here.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in