For brands, see politics: The answers are out there, if you stop asking the questions

For the sake of the brands you represent, avoid questions and the associated confirmation bias, and start using raw data to find out what people really think.

by Jimmy Leach
Stop asking questions and start listening to the public, argues Jimmy Leach (©ThinkstockPhotos)
Stop asking questions and start listening to the public, argues Jimmy Leach (©ThinkstockPhotos)

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